LOOKING FOR MISS WRIGHT?
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"><path d="M 6.914 0 C 10.73 0 13.827 3.097 13.827 6.914 C 13.827 10.73 10.73 13.827 6.914 13.827 C 3.097 13.827 0 10.73 0 6.914 C 0 3.097 3.097 0 6.914 0 Z M 6.914 6.222 L 4.148 6.222 L 4.148 7.605 L 6.914 7.605 L 6.914 9.679 L 9.679 6.914 L 6.914 4.148 Z" fill="rgb(229, 253, 51)" height="13.827160473223083px" id="x7FcvMFZe" transform="rotate(90 6.914 6.914)" width="13.82716047322314px"/></svg>)
well, here i am.
Brand has to earn its place. It needs to stand out, stick, and move the business.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path d="M 9 0 C 13.968 0 18 4.032 18 9 C 18 13.968 13.968 18 9 18 C 4.032 18 0 13.968 0 9 C 0 4.032 4.032 0 9 0 Z M 9 8.1 L 5.4 8.1 L 5.4 9.9 L 9 9.9 L 9 12.6 L 12.6 9 L 9 5.4 Z" fill="rgb(229, 253, 51)" height="18px" id="qW9YZnG4Q" width="18px"/></svg>)
Emily Wright
HEAD OF BRAND + MARKETING
I'M A CD WITH AN MBA.
Taste with teeth. Creative that earns its keep. I build for customer truth, not creative ambition.
Here's what I bring.
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I have a designer's taste with an MBA's business lens.
I got my art degree at Yale and started doing design in fine arts and luxury goods. Then I went to Columbia for my MBA. That combination is my superpower. Aesthetics with strategy.
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I'm an expert on both sides of the brief.
Years in product marketing and growth taught me what makes creative perform. The magic: real customer insight in, creative that converts out.
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I hold a high bar, regardless of resources.
Quality builds trust. Care in your marketing signals care in your product. That's why the bar matters, at every size, stage, scale, and budget.
44%
increased brand awareness at homebase
AND I CAN PROVE IT.
Award-winning brand transformation.
At Homebase, I led the rebrand and repositioning from single-function app to multi-product platform. I developed brand strategy, design systems, and tone of voice, all rooted in making our customers feel seen and inspired. Then, I rolled it out to all internal teams and customer touchpoints.
44% increase in brand awareness
14% increase in homepage signups
Won Fast Company Brands that Matter
Editorial campaign earned 82M impressions.
I staked a new position in the payroll market by positioning bi-weekly pay as the enemy of hourly workers. I developed Death to the Paycheck, an industry manifesto and integrated campaign, to highlight their struggles and unmet needs.
82M EARNED IMPRESSIONS
Fox News broadcast + 28 NATIONAL SYNDICATIONS
Customer story video series drove 6.8M views.
I produced Grit & Greenlights with Matthew McConaughey, a documentary series celebrating small business owners. We led with story and emotion to resonate with our target audience.
6.8M video views on $250k Ad spend
NOW I WANT TO DO THIS FOR you.
Brand strategy is business strategy.
Brand can be a powerful multiplier to the business, but to do that it needs to be unique, memorable, and reach every corner of the company and every customer touchpoint.
That's what I love to do.
A bit More about me
I started as a designer for fine arts and luxury goods, then spent 15+ years doing brand, marketing, and growth in prosumer, PLG, SMB, and B2B SaaS.
I build brand for customer truth, not creative ambition. That's how I create work that stands out, sticks, and moves a business.
If the work can’t do all three, it doesn’t ship. That’s my bar. Creative that earns its keep.
I’m a CD with an MBA. Taste with teeth.
Experience
Fractional CD/Brand Lead 2025–26: Workstream rebrand, Viewpoints GTM, Poppins brand strategy
Head of Brand + Creative, Homebase 2023–24: Full rebrand, brand awareness +44%, Fast Company Brands That Matter
VP of Marketing, Homebase 2020–22: 3X acquisition growth, $10M+ budget, team of 14, Webby + Inc. awards
Head of Product Marketing, Homebase 2019
Product + Integrated Marketing, Gusto 2017–18
Director of Marketing, GGV Capital 2014–16
Product Marketing, Box 2013–14: Box Notes 90K beta signups, iOS app relaunch 2M+ downloads
Product Marketing, Google 2012–13: Launched DoubleClick Bid Manager
Brand Campaigns, YouTube 2010–12: 9 large-scale brand programs, $500K–$8M each
Graphic Design & Branding: Developed new wine brand for Kobrand. Graphic design for art galleries and luxury goods at Dan Miller Design. Graphic design at UC Berkeley Art Museum.
EDUCATION
Columbia Business School, MBA, Beta Gamma Sigma
Yale University, BA, Art, Cum Laude
Outside of work: I’m writing a children's book about my great dane, Minnie. I listen to 90s hip hop while trying new cocktail recipes. I love to do mid-century modern architecture tours, and I find any excuse I can to travel through Europe.